Key Takeaways from the 2023 Customer Satisfaction Survey

2024-01-16    |
Key Takeaways from the 2023 Customer Satisfaction Survey

99% of our customers would recommend Utenos Trikotazas to others

Utenos Trikotažas recently concluded its Customer Satisfaction Survey, with participation from clothing brands across various sectors. We sincerely appreciate the time and input from all participants, as it greatly aids in guiding our strategic priorities for 2024.

The survey results underscore a high level of confidence in Utenos Trikotažas, with 100% of our clients acknowledging us as a dependable manufacturing partner, thereby reinforcing our credibility. An impressive 99% of respondents expressed satisfaction and a willingness to endorse our services based on their positive experiences.

Among the identified key factors, sustainability and traceable manufacturing emerged as the most crucial unique selling points, with 70% of respondents indicating their significant importance. Additionally, over half of the participants highlighted the significance of European origin, premium quality products meeting the industry’s strictest standards, and lean manufacturing that supports competitive pricing.

Regarding future preferences in fibers, over 90% of respondents emphasized the growing importance of innovative sustainable fibers, wool, biobased materials, and recycled fabrics. Despite this trend, cotton remains a staple, yet with increasing demands for sustainability, specifying GOTS-certified cotton is expected to become the new standard.

Key Survey Findings:

  • 100% of our customers are satisfied with the reliability of Utenos Trikotazas’ manufacturing services, with 70% of them claiming to be very satisfied.
  • 99% of our customers would recommend Utenos Trikotazas to others.
  • 100% of our customers express satisfaction with our communication. Specifically, 91% are very satisfied with the technical expertise of our sales managers.
  • 97% of our clients are satisfied with the quality of our garments, with 73% claiming to be very satisfied.
  • All customers, totaling 100%, are content with our overall services and our commitment to sustainability.
  • In 2023, 94% of respondents found our production lead times satisfying, marking a notable increase from the 62% satisfaction rate in 2019.
  • Progress has been observed in price competitiveness, with 80% of respondents expressing satisfaction, up from 54% in 2019.
  • Regarding development timing, 97% of respondents are satisfied. Additionally, feedback from 94% of satisfied customers on areas like color matching, print realization, and the fulfillment of trims and accessories offers valuable insights for enhancement.

As we move forward into 2024, we remain dedicated to fostering sustainability, embracing cutting-edge materials, and refining our manufacturing processes. The overwhelming positivity and constructive feedback received underscore the importance of driving a positive change in the textile industry.